Check out the viral reel here:

https://www.tiktok.com/@themakingbox_/video/7435723566231883040

2023 has been a phenomenal year for small businesses, and Rocky’s Pet Products is no exception. Our DIY Dog Lead Crafting Kit became a viral sensation across Instagram and TikTok, racking up over 1.3 million views on each platform. As a small, passionate company, this success has been both exciting and humbling, especially as we headed into the festive season our DIY Dog Lead Kits became a top choice for thoughtful pet owners looking for unique gifts for their furry friends.

Social media has become an indispensable tool for small businesses looking to build an audience, and the Instagram and TikTok reels provided by Kit from The Making Box proved to be the perfect showcase for our product. The DIY Dog Lead Crafting Kit video was simple yet captivating. She showed how easy and fun it is to create a high-quality, hand made dog lead, all from the comfort of home.

Within hours of posting, the video took off. TikTok’s algorithm worked its magic, and people from all over began sharing and commenting. The video resonated with pet lovers, DIY enthusiasts, and gift givers looking for a fun and engaging activity to do during the holiday season. What started as a fun behind-the-scenes look at our product quickly turned into a wave of excitement, propelling our brand into the spotlight.

By the time we hit the 1.3 million views milestone on each platform, we were overwhelmed by the positive feedback and the sheer volume of orders coming through. It was a classic example of how social media can transform a small business into a household name—especially when there’s a genuine passion behind the product.

Our Make Your Own Dog Lead DIY Crafting Kit stands out for a variety of reasons, and it’s easy to see why it became so popular this Christmas. Here’s what makes our product so special:

1. Perfect Holiday Gift for Pet Owners

As pet lovers ourselves, we know that pets are part of the family. So when it comes to holiday shopping, we wanted to create something meaningful that would resonate with pet parents. The DIY Dog Lead Kit offers the perfect balance of creativity and practicality. It’s an interactive gift that lets recipients hand make their own dog lead, making it a fun, personalised experience.

2. Easy to Follow Online Tutorial

The beauty of the kit lies in its simplicity. We’ve made sure that everything needed to craft a high quality lead is included—no special tools or expertise required. Whether you're a seasoned crafter or a complete beginner, the step-by-step online tutorial ensures that anyone can create a durable, stylish lead in no time.

3. High-Quality Materials

Our kits include high quality recycled cotton cord with a nylon core for added strength and a heavy duty lead clip, ensuring that every dog lead made is not only beautiful but also functional and safe. Pet owners can trust that they’re making something that will last and keep their pets safe while out for a walk.

4. A Fun Activity

With people spending more time at home and looking for meaningful ways to bond with their pets and families, our DIY kits offer the perfect solution. Whether it's an individual craft project or a group activity, the kit encourages creativity and hands-on learning while strengthening the bond between pet and owner.

Christmas Sales Surge: Why the DIY Kit Was a Best-Seller

As Christmas approached, we noticed a significant uptick in orders, particularly from those looking for thoughtful gifts for pet lovers. Many of our customers were buying the DIY Dog Lead Kit as a fun,  gift for their friends and family members with pets. The viral success on Instagram and TikTok only fueled this demand, as our followers shared their own finished products, encouraging others to try the kit for themselves.

For small businesses, Christmas is a make-or-break season, and for us, it turned out to be an incredible success. Our kits made for an ideal stocking stuffer—unique, practical, and easy to create. Pet lovers were especially excited to give their dogs something special, and the idea of crafting their own lead added a fun and creative twist to the traditional pet gift.

Our experience has shown us just how powerful social media can be for small businesses.

Looking Forward: What’s Next for Rocky’s Pet Products?

While we’re excited to reflect on the success of our DIY Dog Lead Crafting Kit, we’re also thrilled about what’s to come. We’re planning to expand our product line to offer more DIY crafting kits for pets, as well as new accessories and seasonal items.

Our viral success has shown us the potential for growth, and we’re dedicated to providing even more high-quality products for pets and their owners. As a small business, we know how important it is to stay connected with our customers, and we’re committed to delivering the best in customer service and innovative pet products.

As we continue to grow and evolve, we remain dedicated to creating high-quality, fun, and practical products that both pets and pet parents will love. Follow us on TikTok and Instagram to stay updated on new products, crafting ideas, and future viral moments!